Digital Video Ad Format Compliance

Posted on August 28, 2009
Filed Under Video Hosting, Video Sharing, Video files | Leave a Comment

The Digital Video In-Stream Ad Format Guidelines give advertisers and their agencies the ability to develop advertising content with consistent specifications, which can be accepted by many of the leading interactive publishers. The purpose of this set of guidelines is to lend efficiency to the online ad-creation and media-buying communities. Agencies, advertisers and their creative partners are encouraged to seek companies that are compliant to take full advantage of this ease of use.

Compliance Program for IAB members:

The IAB Digital Video Ad Format Compliance Seal program has been designed to integrate into compliant member sites with ease. The IAB suggests that compliant member sites post the compliance seal in their online media kit as well as in their print versions. Media buyers will be educated about the benefits of Digital Video Ad Format Guidelines and be encouraged to look for the seal. The compliance seal must be placed according to IAB standards and should not be altered in any way.

Digital Video Ad Format Compliance Defined

Publishers who are compliant with the Digital Video Ad Format Guidelines self attest that they offer advertisers linear video ads with either 4:3 or 16:9 aspect ratio, and at least one of the following companion ad sizes: 300X250, 300X100, 469X60, 728X90, 300X60. For non-linear video ad formats, publishers must offer overlay ads of either 300X50 or 450X50.

How to Obtain the Compliance Seal:

In order to obtain the seal, a member company should download and fax the IAB Compliance Seal Application. Once the form has been received and reviewed, and assuming compliance, an attachment with the seal will be received by the compliant IAB member-company’s site.

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